General form of registration statement for all companies including face-amount certificate companies

Loss per common share - Schedule of Loss Per Common Share, Basic and Diluted (Details)

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Loss per common share - Schedule of Loss Per Common Share, Basic and Diluted (Details) (USD $)
3 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]              
Loss available to stockholders (in dollars) $ (1,090,480) $ (396,973) $ (1,950,873) $ (835,286) $ (1,636,957) $ (1,574,501) $ (355,308)
Weighted average shares outstanding - Basic and diluted (in shares) 13,205,476 13,114,604 13,209,165 13,064,879 13,135,071 12,052,914 11,470,658
Basic and diluted loss per share (in dollars per share) $ (0.08) $ (0.03) $ (0.15) $ (0.06) $ (0.12) $ (0.13) $ (0.03)
Stock Option
             
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]              
Antidilutive securities (in shares) 1,134,000 1,095,250 1,134,000 1,095,250 1,096,500 1,095,250 620,000
Convertible Debenture
             
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]              
Antidilutive securities (in shares) 75,806 159,139 75,806 159,139 75,806 159,140 159,140